Program Story - Why How What of a program

A program brings about change in an organisation. Complex, difficult change. You need to define the program by collaborating with key people. You need to have a compelling story to tell all those involved.



Simon Sineks golden circle of Why How What. Expanded for programs.

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Collaborative program management Why How and What - the Program Story

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Inspired by the Program Canvas of Twijnstra en Gudde


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