Program Story - Why How What of a program
A program brings about change in an organisation. Complex, difficult change. You need to define the program by collaborating with key people. You need to have a compelling story to tell all those involved.
Simon Sineks golden circle of Why How What. Expanded for programs.
Look here for the story, download for free.
Collaborative program management Why How and What - the Program Story
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Inspired by the Program Canvas of Twijnstra en Gudde